Monday, December 04, 2006

Beers for Barcelona!

The flyer that started the collection. They were posted all over the East Village.

If you can't read the text, it says, "Support Katie and Jessica's big trip to Spain. We'll be behind the bar at St. Mark's Ale House, and plan to travel on your tips!" There's also the promise of "Live entertainment and fun surprises."

This flyer misses one of the main points of advertising which is to highlight a benefit to the reader. If I come down to the St. Mark's Ale House, what's in it for me? This is like an ad for Chase saying "Bring your money to Chase so that we can all get fat bonuses at the end of the year."

Of course if Chase had live entertainment and fun surprises, that might persuade me.

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