Friday, January 11, 2008

The Flyer King

You would expect someone who calls himself The Flyer King to have a great flyer. Not only is it awkwardly designed, it makes claims that aren't true:

"Flyer advertising is the most effective way to increase your business."

Not if you're a doctor, lawyer or Mercedes dealer.

"The POWER of exposure will triple your operation in no time."

Triple? Where does that number come from? And how long is no time? This statement is somehow vague and inaccurate at the same time.

Lastly, Dan refers to himself as "the flyer man." He can be either Dan the flyer man or Dan the flyer king, but the title has to be consistent.

I doubt that this flyer will triple his operation in no time.

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